If you are running a business serving your local markets, such as your city or town, you are reading the right article. You need to have a good presence in Google search results through SEO. Nowadays, you can grow your leads if you appear on search engine"s local search results.
Based on Google"s data, 80% of consumers use search engines to find local shops. This goes to show that people first go to the internet to find a company or service.
Also, a staggering 50% of consumers searching for a shop will visit a store within the day.
This article will provide some of the strategies from Best marketing in Florida to improve your local SEO foundation thereby improving your search engine results ranking.
Please note that this article will not provide a detailed tutorial about local SEO. This is meant to provide basic information to give you a good overview of how it works.
It can take few months, around three to five months before these steps will have even the slightest impact on the search engines.
What is Local SEO?
The local search result is also called Google"s Local Pack. A local SEO search result is the list of local business with an indicated map for searches indicating a local area.
Recently, the listings changed from seven to three results. This is to force companies to use Googe"s PPC advertising.
Ranking Factors for St Augustine SEO. Website owners need to understand that Google implements all these updates to provide users the most relevant results for their users. If Google provides unsatisfactory or irrelevant search results, then internet users would no longer use Google. This is why it is difficult to appear in Google"s organic, local search results consistently. It takes constant effort, the right strategy, and choice of keywords to appear in a particular search result.
Aside from the number of variables set by Google, the local competition adds to the complexity of ranking.
When it comes to results in local pack, Google uses various sources to validate that the company has the same name, phone number, and address.
Two main sources for Google validation
One of the main sources of validation of search engines is data aggregators. These are 3rd party independent sources that gather data about your company and provide the search engines with basic information about your business.
On the other hand, citations are websites that list your business name, location, and contact number. One popular example of a citation is Yelp listing or a business organization where you belong.
You will have better ranking if there"s a lot of 3rd party authority sites that consistently provide your information. Then that information should be the same as what data aggregators are sending to Google.
Your business information should be consistent throughout the different listings where you sign up so that coupled with best local seo agency you will have better chances of ranking in Google"s local pack.
Aside from the basic details about your website, another pertinent information that should be consistent is the category of your business. Some shops provide different category about their business on different sites, and this is counterproductive. As much as possible, the category of your business should be the same on your every listing.
When you sign up for a listing, you have to provide all the details needed by the website. It"s never been good to submit an incomplete listing.
Third party Database and Off-Site Local SEO Aggregators
Some major data aggregators provide your business data to search engines. Before you submit your business, search for your business first if it already exists in the list.
Examples of Data Aggregators:
- Infogroup/Espress Update
- Neustra Localeze
- Acxiom Factual
As for citations, it is not necessary that there has to be a link back to your website. It is good enough that your business" name, address and phone number is listed in various authority listings.
A Yelp page is a good example of a citation.
Google consider that site as a trusted source.
Although a link back is not required for citations to affect your online presence, it is better if you can link your website along with other information about your business. This is very helpful if you have a citation in the BBB, trade associations