For ordinary mortals, it often seems a mystery how a sales agent does not only convince a potential customer to buy your product but even more, how does this buyer become a loyal consumer.
Sales action represents a key activity within companies while requiring art to be successful. A sales agent needs to show a series of characteristics that allow him to effectively perform his task. Without a doubt, it takes more than the complete knowledge of the product or service that promotes sales.
Know how to communicate: A salesperson must be a good communicator. The sale is always a process of dialogue and its success depends on how well the seller knows the potential of the product or service. The sales agent must have a good command of the language and an articulate voice.
Good Listener: Aside from being a good talking to people about the products and services, part of being a good communicator is being a good listener. A good salesperson must listen to his or her customer even though what the customer is talking about may seem insignificant. Not only a salesperson will make the customer feel better, the salesperson will better understand the needs of the customer and offer an appropriate solution. In a way, a good salesperson is also a good customer service representative. A client who recognizes that h
is promoter listens to him tends to establish better relationships with him. A good ear is worth 40% of the skills of a good sales agent.
Persistence and Positive Attitude: A salesperson cannot easily surrender, he must understand that sales action is no simple task. He has to accept that he has to continue in spite of multiple rejections. In addition, in a world that changes so quickly, the sales agent needs to keep an open mind and a flexible attitude to constantly learn.
Sincerity and honesty: Cheating is contraindicated. On the contrary, marketers must do their utmost to understand customer requirements and provide them with the best solution. A good sales agent is one who does not hide a truth about something that can be detrimental to consumers.
Self-Confidence: This high self-esteem is what allows the agent to recover soon after rejection. A good agent knows he cannot please everyone, but he does need to be self-critical to learn from his mistakes and move on with the experience gained.
Energy and Enthusiasm: Since the ultimate goal is to achieve sales, people with these characteristics tend to attract more attention from potential customers.
A lot of patience: It is part of the process having to explain the details of the product or service to a consumer, in addition to how the sale will be made, and the guarantees, etc. It takes a lot of patience to repeat this process over and over again, and always with a friendly face.