Marketing and SEO can be expensive for small businesses. Good thing there are effective tricks that small shops can use without spending too much time and money.
Review Previous Effective Content
The Internet is filled with different content. The popularity of ‘content marketing" leads to a flood of ready-made content that is subpar in quality. Take advantage of this trend by revisiting your successful content and make it better. Browse through your content that drives traffic to your site, check the keywords used in those content and your ranking. Use free tools like Google"s Search Console so you can see your effective keywords. You can also check the keywords that are relevant to your customers using Google Trends and Answer the Public. You typically need to answer some questions such as “what is," “how does," etc. Using those questions as guidelines will make your content valuable to your users. Tampa Florida SEO company can help you add interesting pictures, videos, and other media to your articles to get better results. Other might be scrambling to release another content, what you can do is build over your existing content and improve on it. This will result in higher quality content, more relevant result, and increased traffic.
Don"t forget local SEO
A lot of shops don"t register or claim their business on online listings. This means they have missed their opportunity to rank locally. Another free tool you can use is a local listing check from Moz. You can see if your shop is on the map of some directories. If you haven"t claimed your business, do so and update the same information on different directories. Add more content like brochures, shop schedule, pictures of your store, etc.
Adding complete information will help your customer see your business. Aside from that benefit, search engines will be notified that your business is legitimate. With the help of SEO for small business, it will then have a better chance of showing your business to users within your area who are looking for the service you provide.
Pictures are worth a thousand links
Building legitimate link is difficult. It is also labor intensive requiring attention to details. One of the best ways to naturally build links is to post strong imagery for your site. This will encourage others site owners to link it and use it. Some popular images are diagrams and infographics that illustrate a problem or a solution. You can check the websites that use your pictures by using reverse image search by Google. As the owner of the image, you can then get in touch with these websites and ask for a credit link since they used your website. Most site owners will be quick to oblige. Otherwise, you can report them for plagiarism.
Voice search optimization
Due to the increasing popularity of mobile searches, there"s no good reason to ignore this. Recent statistics show that people are becoming more confident in using smartphones to search information. Virtual assistants such as Google Now, Cortana, and Siri are now more frequently used. These virtual assistants can now process longer phrases and commands In a typical search engine; users often type a keyword or phrase since they understand that search engines will understand it easier and will lead to better result. It"s a different setup when using voice search since users speak more naturally rather than in short phrases or keywords. If you can optimize your site to address and capture these natural conversational questions, there"s a chance that you will get additional traffic.
The faster, the better
A typical weakness of some website owners is that they focus too much on the website design that the loading speed of website suffers. A slow loading page has a negative effect on your users and your rankings as well. Consumers nowadays don"t have much patience, they only give few seconds for a website to load, and if it doesn"t, they just close it and move on to other sites. Not only will your reputation be affected but your click-through rate will suffer as well. You can use tools from Google to measure “PageSpeed." One of the ways to optimize your site"s loading speed is by using the right image resolution, file type, and compression. Some website owners upload pictures to their site directly from their camera. These images have a file size of around five MB which can slow your website down. Another way to make your website lighter is to remove the unnecessary plugin. You can also look for a quicker loading plugin to replace the ones that are resource intensive. These steps are just simple, yet cost-effective ways to optimize your website, improve your brand reputation, and provide better customer experience. It may take some time and manpower to do these tasks, but it will be all worth it considering the benefits mentioned above.